About RevOptmize
GTM Architecture and Revenue Systems Advisory
RevOptimize Consulting was founded by Corey Russell, a GTM architecture and revenue systems leader with more than 17 years designing revenue operating models for complex SaaS and fintech organizations.
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Throughout his career, Corey has partnered with CROs and executive leadership teams to build the operating models behind predictable revenue — aligning marketing, sales, post-sales, and revenue operations into unified go-to-market systems.
His work focuses on the structural challenges that emerge as companies scale: pipeline reliability, forecast credibility, expansion motion design, and cross-functional GTM alignment.
Through RevOptimize, Corey advises CEOs and CROs of growth-stage companies navigating the next phase of revenue scale.
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Core expertise
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• GTM architecture and revenue system design
• Pipeline and forecasting frameworks
• Scaling RevOps organizations and operating cadence
Meet Corey Russell
Founder of RevOptimize Consulting
Corey Russell is a GTM architecture and revenue operations leader with more than 17 years designing revenue systems for SaaS, fintech, and payments organizations.
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Corey quickly realized that his ability to align people, processes, and technology was his true differentiator, positioning him as a trusted business partner who drives companies toward their most ambitious sales & revenue goals. From rapidly scaling startups and organizations navigating complex mergers and acquisitions, to established businesses breaking into new markets, Corey has consistently delivered innovative solutions that create lasting, game-changing results.
Three years ago, Corey took a leap of faith to start RevOptimize Consulting, driven by a vision to help high-growth businesses with lofty goals but uncertain paths to success.
His mission is to guide these organizations to the next level, providing the strategies, insights, and support needed to turn ambitious aspirations into actionable, measurable outcomes.
Revenue Predictability
As companies scale, revenue growth often begins to outpace the systems designed to support it.
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Pipeline becomes harder to trust. Forecasts lose credibility. Cross-functional execution breaks down.
RevOptimize helps CEOs and CROs redesign the GTM architecture behind revenue so growth becomes predictable and scalable.
GTM Systems Design
Scaling revenue requires more than strong sales teams. It requires the right operating model.
RevOptimize designs the systems that connect marketing, sales, post-sales, and revenue operations into a unified go-to-market engine.
The result: clearer pipeline visibility, stronger forecasting, and revenue growth that compounds.
